Conscious Capitalism and Why it Matters Now

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Maggie entered the office, disgusted it was only Wednesday. And hating herself as much as the dimwit she worked for. He was solely profit-focused and had no patience for people not as appropriately geared as he.

But she’d had enough. Capitalism has its place and will never change nor will he.

Yet, she couldn’t help but wonder what else was out there.

Maggie made up her mind, this had to be the end. No more could she lie to herself and believe that this was the best career for her.

Six months and hundreds of searches later, Maggie found herself sitting across the desk of a guy she admired. One she’d discovered only recently, when she began searching for organizations that want to make a difference. One that does not operate only from a money-grabbing angle.

Maggie discovered there are a growing number of companies out there that not only exist to make life splendid for their staff, but for their customers, local communities and the environment too.

Conscious Capitalism is the New Hot

It involves giving a part of yourself for the greater good. And while this concept is widely experienced in the Internet world, it’s not as prevalent within the more traditional Fortune 1000 crowd. But that’s changing.

The king of altruism, Richard Branson, is a glowing example of working with the people and for his people. He owns and runs over 400 companies, with many of them set up to benefit the employees and even more set up to work for the greater good of humanity.

Proof, for Maggie, that being good can be profitable. So she set her sights on what was her dream job: Anything where she could make an impact, while loving her work environment while also knowing she would help make multitudes of peoples’ lives better. Go figure…

The New Business Model

Nice guys finish last is slowing being put to death by the abundance of research that shows that the feel good feeling that comes with being altruistic creates tangible benefits that help us physically, emotionally and even financially. Recent research highlights that we experience huge mood boosts when we give. We experience less aches and pains when we volunteer. We are happier and more productive, therefore, make more $$, when we work for others’, as well as ourselves.

And businesses that operate on such principles are becoming increasingly prevalent.

Here’s how to create your own altruistic and successful enterprise:

  1. Identify (and connect) your company’s core principles and adapt them into a “greater good” model. For example, can you have a portion of your profits or invoices donated to a charity that aligns with your organization? Can you finance a local group of entrepreneurs who have an idea to clean up a local community? Can you hold community events that will bring hot food to those who need it once a month while also providing other support like skill based training? Can you have volunteers from your staff collect clothes and goods for the homeless? Can you (go green) and reduce your carbon footprint somehow? Whatever you choose to do, tie it in with who your business is at heart. It matters.
  2. Promote your company’s culture by celebrating your staff and employees. When good stuff happens (in and out of the office), let them and others know. Give them reason to feel good about coming to work. Nominate them for their good deeds each week. Offer them opportunities to do that good more often in and out of the office. Good news and deeds must travel as fast or faster than bad news does. Can you dig it?
  3. Make it super easy for your customers to choose you and your causes, like TOMS Shoes does. For every pair of shoes bought, TOMS donates a pair exactly like it to a child without shoes. What can YOU offer your customers that will make them feel good about shopping with you?

Giving back is the new enterprise model for the long-term (sharing is caring).

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Keynote Speaker | Mindfulness Maven | Happiness Muse | Author | Diversity & Inclusion Advocate |

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